Location

Beverly Hills

Beverly Hills is the storied land of bougainvillea and Bentleys, palms and posh mansions, a 5-square-mile enclave known for its glamorous lifestyle. You'll find virtually every designer line worth its logo, and the world's most beautiful baubles, on Rodeo Drive. Its Walk of Style was inaugurated in 2003; this year's inductees were Donatella and Gianni Versace. High-profile residents such as Jack Nicholson carry on a tradition begun by silent-screen stars Mary Pickford and Douglas Fairbanks; Nicholson owns his home and that of his late neighbor Marlon Brando. To the west are more massive estates. Bel-Air is known for its mansions, Century City for business and shopping, Westwood for its historic movie theaters and UCLA. Culver City is enjoying a renaissance.

Rodeo Drive

The unparalleled collection of fashion shrines-Gucci, Valentino, Chanel, Dolce & Gabbana and so on-continues to outdo itself.

King of red-carpet baubles Harry Winston is in a three-story flagship location; thanks to Winston, Cartier and De Beers, Rodeo is also home to some of the most beautiful jewelry in the world. Glass dressing rooms at Prada's stunning boutique turn opaque when used; Michael Kors is across the street.

The shops of Two Rodeo Drive, such as Versace, are on an Italianate cobblestone street; the patios at 208 Rodeo and McCormick & Schmick's are perennially popular. To the north is the Rodeo Collection; retailers include La Perla and shoe wiz Stuart Weitzman. Rodeo Drive Walk of Style inductees include the Versaces, Armani, fashion photographer Mario Testino and his colleague Herb Ritts.

Golden Triangle

Rodeo Drive is but one street in a retail area known as the Golden Triangle, bordered by Crescent Drive and Wilshire and Little Santa Monica boulevards.

The area abounds with cafes, salons, day spas, shops and galleries. This is where you find Wolfgang Puck's flagship Spago, and where stylists José Eber and Frédéric Fekkai keep The Beautiful People beautiful. The Richard Meier-designed Museum of Television & Radio attracts architecture-as well as art-and media-lovers.

Just east, on Rexford Drive at Santa Monica Boulevard, is the Spanish Renaissance-style City Hall. Sculptures dot the surrounding lawns.

Wilshire Boulevard

Here reign retail's grande dames: Saks Fifth Avenue, Neiman Marcus and Barneys New York. (Agents munch at Barney Greengrass, on Barneys' fifth floor.) Wilshire Boulevard is home to Burberry and Southern California-based St. John Knits. Pretty Woman was filmed at the Beverly Wilshire Hotel, built in 1928 at Wilshire Boulevard and Rodeo Drive. The Beverly Hilton, at Wilshire and Santa Monica boulevards, hosts the Golden Globe Awards. The Academy of Motion Picture Arts & Sciences features changing exhibits in two galleries.

The Mansions

Beyond the Golden Triangle, north of Santa Monica Boulevard, are the stunning mansions and manicured grounds of the tree-lined residential neighborhoods. The largest homes are north of Sunset Boulevard; adjacent Bel-Air and Holmby Hills feature some of the most magnificent estates in the world. The Beverly Hills Trolley Tour offers tours of public art and significant architecture on Saturdays. The sprawling 1927 Greystone Park and Mansion has been the setting for scenes of more than 20 films including The Big Lebowski and The Witches of Eastwick. The hillside grounds offer sweeping city views.

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